Social Media

Kentucky State’s voice in the social media environment is similar to its style in publications — conversational, courageous, friendly, and approachable. Social media enhances communication, engagement, collaboration, and information exchange in support of the University’s mission. University departments and student organizations must seek permission from the Division of Brand Identity and University Relations prior to embarking on social media.

Kentucky State’s social media handle is @KyStateU.

Do

  • Seek approval and training from the Division of Brand Identity and University Relations
  • Have authorization to post on your department’s behalf
  • Protect confidential and proprietary information
  • Respect copyright and fair use
  • Ensure the security of social media accounts
  • Be respectful and thoughtful
  • Be consistent and timely
  • Be accurate
  • Use the University name in your handle first (e.g. @KySUAdmissions or @KySUAg)
  • Create accounts using your KSU email only
  • Link back to kysu.edu anytime you are able to

Don’t

  • Post private, restricted, or sensitive information
  • Engage in arguments or negative dialogue when someone disagrees with your post
  • Represent your personal views as those of the University
  • Use images that are too small to be easily recognized in a browser or on mobile devices
  • Design your own department logo that is not recognizable as being affiliated with the brand identity of Kentucky State
  • Use Kentucky State’s logo or any other University images on personal social media sites

Please provide information about the social media account you officially manage for Kentucky State University. This information will help the Division of Brand Identity and University Relations understand its brand presence within social media. 

Social Media Account Registration Form

Before creating any social media account representing Kentucky State University, you must seek approval and guidance from the Division of Brand Identity and University Relations.

Social Media Account Request Form

A social media strategy includes setting goals, determining messaging, selecting networks, brainstorming content, and evaluating your results. A strategy will prepare you for both the evaluation of new platforms and sites as they arise or help you decide when to discontinue use of other networks as they fall out of favor. 

Social Media Brief

Avatars

Social media is a powerful and important medium to engage with our audiences. To strengthen the Kentucky State University visual identity on social media, all academic and administrative units of the University must use the same avatar.

Unique avatars for special events or programs affiliated with Kentucky State should not be used. The University avatar may not be used for personal accounts.

The Division of Brand Identity and University Relations provides avatar artwork for the following social media platforms as jpegs in the pixel sizes indicated:

Facebook 180x180
Twitter 400x400
Instagram 110x110
YouTube 800x800
Flickr 250x250

 

Handles

Although there are different limitations regarding name length across social media platforms, there is always an opportunity to include the specific names of entities. Our preferred name use on social media is with KySU or Kentucky State University as the base name, as shown here:

  • KySUAdmissions
  • KySUAg
  • Kentucky State University Land Grant Program
  • Kentucky State University Athletics

The Division of Brand Identity and University (hereto referred to as “The Division”) reserves the right to monitor, prohibit, restrict, block, suspend, terminate, delete or discontinue your access to any University-related social media account.

The Division reserves the right to remove any content deemed inappropriate. Examples include obscene, discriminatory, harassing or threatening comments; content that violates any law or regulation; calls to violence; and, content deemed to be off-topic.

Social media is not the appropriate place to resolve issues, complaints or suggestions about individual experiences. These issues should be forwarded to and handled by the appropriate office.

In an emergency or crisis situation, official information will be provided by the main Kentucky State University social media accounts and official University communication channels. You should only share information provided by these channels.

Before retweeting or sharing content posted by others on official University channels, ensure that the content is accurate and reflects the university’s position, mission and values.

Social media channels must be continually updated and monitored. Accounts that have been inactive for more than one month will be subject to deactivation or deletion.

The Division approves the use of official social media accounts for University-related purposes only.

All users must complete the Social Media Account Registration form.

If the requested social media platform requires an email address as part of the registration process, you must use a Kentucky State University email address.

You do not have the right to make content available that contains personal information including, but not limited to, employee information, personally identifiable information or any information subject to regulation under the Family Educational Rights and Privacy Act (FERPA) on any social media account.

If you photograph or record an identifiable student with the intent to publish on social media, you must have a signed Photo Release form before posting. It is recommended that you exercise proper judgement and discretion when posting on social media, avoiding content that is distasteful. 

All official University social media accounts must respect privacy and federal Copyright law.

Employees must adhere to the Kentucky State University Ethical Principles and Code of Conduct, the Human Resource Policy manual, and the Appropriate Usage and Use of University Internet policies.

Follow the terms of use for the social platform you are using.

You may not share content that violates these terms, is unlawful or misleading, or infringes on someone else’s rights. Neither will you violate any local, state, federal and international laws and regulations while using social media for official University purposes.

Do not release official University news and information – only the Division of Brand Identity and University Relations is authorized to do so.

Students are not permitted to manage official University social media accounts.

These Terms may be updated at any time without notice. To remain in compliance, The Division recommends that you review the Terms on a regular basis.