University Communications

Brand Identity and University Relations is Kentucky State University’s central communications and marketing division, we strategically advance and protect the University’s brand and reputation in ways that drive recognition and support, while attracting outstanding faculty, staff, and students to advance our legacy of academic excellence.

UNIVERSITY News

Follow us on social - it's the fastest and easiest way to keep up-to-date on the most recent happenings at Kentucky State University.

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University News promotes public awareness of the University and its value to communities throughout the state, nation, and world. Brand Identity approaches everything we do with a clear purpose, a commitment to cross-campus integration, and a keen focus on measurement.

The Brand Identity team effectively handles all components of media strategy through clear and consistent written, spoken, and visual communications, including results monitoring, reporting, and analysis. We are responsible for building and maintaining relationships with influential media outlets, promoting public awareness of the critical work of Kentucky State to advance the Commonwealth of Kentucky, nation, and world.

Brand Identity is the primary and sole press and media relations office on campus. All media requests (print, electronic, and other) should be forwarded to news@kysu.edu before being answered. The Brand Identity team works closely with news media and other external media outlets on publicizing University news and events, connecting  faculty, staff, students, and other campus members with media outlets, when appropriate and responding to media requests.

Brand Identity will promote faculty and staff expertise and publicize scholarship and research. Faculty who would like to pursue press coverage must use the Press Release/Event Form to input their expertise, publications, and other related information to help University Communications publicize such successes and knowledge. We will use this information to connect faculty with journalists searching for experts. Additionally, Brand Identity coordinates and promotes major University events, such as Commencement, Honors Convocation, and special community events sponsored or supported by the University.

We tell the stories. Stories about student achievement, academic success, research excellence and about the people we serve. Stories that inspire, inform and uplift. But more importantly, stories about the people who make Kentucky State University one of the greatest universities in the nation. Let us tell your story, email news@kysu.edu.

If you are contacted by the media, please notify Brand Identity by completing the News Media Inquiry Form.

Let Brand Identity help you promote your news and upcoming event, submit the Press Release/Event Form.

Media Terms and Usage Form 

Emergency notifications

Bred Alerts is a free service  that delivers emergency alerts to registered Kentucky State University students, faculty and staff via their cell phones, mobile devices and/or email accounts during a campus emergency. Sign up for emergency alert notifications here.

Go K-State mobile app

Go K-StateStay connected to Kentucky State University with the official GO K-STATE mobile app, featuring a roster of apps that can help you find your way around campus, stay up-to-date on University news and events, complete your COVID-19 Self-Screening, view your grades, and stay social - all at your fingertips. 

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Publications

Onward & Upward, Kentucky State's quarterly alumni magazine is available online

Good News is a newsletter prepared for the Council on Postsecondary Education

Have news you want publicized? On The Hill is a University email newsletter that is distributed to the University community each week. It is a great way to reach University faculty, staff, students, alumni and community members. If your department or office has news it wants circulated among the Thorobred family, contact news@kysu.edu with your pitch.

COVID-19 Communications Strategy

BREDS Against the Spread - A Safe Start to Fall 2021

BREDS Back on the Hill - A Safe Start to Spring 2021

BREDS Back on the Hill - A Safe Start to Fall 2020

Social Media

Kentucky State’s voice in the social media environment is similar to its style in publications — conversational, courageous, friendly, and approachable. Social media enhances communication, engagement, collaboration, and information exchange in support of the University’s mission. Academic and administrative units of the University must seek permission from the Division of Brand Identity and University Relations prior to embarking on social media.

Kentucky State’s social media handle is @KyStateU.

Do

  • Seek approval and training from the Division of Brand Identity and University Relations
  • Have authorization to post on your department’s behalf
  • Protect confidential and proprietary information
  • Respect copyright and fair use
  • Ensure the security of social media accounts
  • Be respectful and thoughtful
  • Be consistent and timely
  • Be accurate
  • Use the University name in your handle first (e.g. @KySUAdmissions or @KySUAg)
  • Create accounts using your KSU email only
  • Link back to kysu.edu anytime you are able to

Don’t

  • Post private, restricted, or sensitive information
  • Engage in arguments or negative dialogue when someone disagrees with your post
  • Represent your personal views as those of the University
  • Use images that are too small to be easily recognized in a browser or on mobile devices
  • Design your own department logo that is not recognizable as being affiliated with the brand identity of Kentucky State
  • Use Kentucky State’s logo or any other University images on personal social media sites

For additional information, contact gosocial@kysu.edu.

Contact

  • Location: Hume Hall, Suite 103
  • Phone: (502) 597-6286 (direct line)
  • Email: news@kysu.edu