Graphic Standards Manual
Overview: Internal and external entities of Kentucky State University may not create their own brand identity or logo. All entities must follow University branding standards to ensure that all communications representing the institution are of high quality and present Kentucky State University consistently and accurately.
Reason for Guideline: To protect the brand identity of Kentucky State University.
Guideline Profile:
Title: University Brand Identity and Logo Usage Effective
Date: July 5, 2017
Approved by: President M. Christopher Brown II
Responsible University Officer: Senior Vice President for Brand Identity and University
Relations Clara Ross Stamps
Responsible Office: Division of Brand Identity and University Relations develops and
maintains comprehensive standards, and reviews and approves materials covered by this
guideline.
Scope of Guideline: It is imperative that Kentucky State University always present a consistent and coordinated
messages and images to better showcase our excellence, value and impact. Adherence
to our standards reflect our credibility, strengthens our brand, and enhances our
recognition as Kentucky State University grows and continues forward with purpose.
We will develop better connections with key audiences and convey our strengths in
academics, research and public engagement and outreach. This guideline applies to
all Kentucky State University employees, students and any entity requesting use of
Kentucky State's name, logos, slogans, colors, mascot name, trademarks, service marks
and other indicia related to the institution, its programs and services (collectively,
the "marks") in any manner. Communications that utilize the marks, are paid for by
University funds or funds administered through a University account and are intended
for distribution are subject to this guideline.