Brand Identity

The Kentucky State University brand identifies who we are, what we do and what’s more — why it matters. The University’s brand and its identity are vital to build awareness and reputation. A good brand is a vehicle for great storytelling.

Brand Identity serves as the primary office to ensure consistent usage, authentic representation, and voice across all platforms, which strengthens our brand and helps us deliver on our brand promise.

WHO WE ARE — Kentucky State University is the first HBCU and the second-oldest, state-supported institution of higher learning in the Commonwealth of Kentucky. As an 1890 land-grant institution with a world-class aquaculture program, our students, faculty, staff and more than 6,000 alumni living in Kentucky proudly boast our heritage to the world.

WHAT WE DO — Through our mission of teaching, research and service, Kentucky State University discovers, preserves and disseminates knowledge to develop leaders and educate global citizens to impact economic and cultural development.

WHY IT MATTERS — We provide access to an affordable, postsecondary education by making a positive impact on those we serve in a welcoming campus community, where we are committed to developing leaders to discover solutions to solve some of the state’s most challenging problems. We work to make a college education accessible to more people and to make the Commonwealth of Kentucky a better place for all.

Got questions? Email news@kysu.edu.