Marketing

Course descriptions are listed alphabetically by subject prefix.  Each course description begins with a three letter subject prefix followed by a three – digit course number and the course title. The number on the right of each course description gives the semester credit hours for that course. If a course includes laboratory or other special activities, that information is contained in the course description.  Prerequisites are also listed. A prerequisite is a course, experience, or other required preparation that must be completed before the student is permitted to enroll in the course.

Subject Prefix and Course Number Course Name Semester Credit Hours Course Description Cross Listed Course Prerequisite
MKT 301 Principles of Marketing 3 A study of the movement
of goods from producers to consumers emphasizing
the importance of satisfying customers’ needs through
the development of effective marketing mixes.
Not Applicable ACC 201, BUA 204 and ECO 201, all
with grades of "C" or better.
MKT 320 Marketing Communications 3 A study of
marketing communications concepts including identification
of communications goals, analysis of advertising,
sales promotion, public relations and personal
selling.
Not Applicable MGT 301 and MKT 301
MKT 325
Electronic Commerce 3 This course examines integration of
technology and commercial practices for doing business
on the Internet. The course will explore key concepts,
models, tools, and applications as well as legal,
economic, social and business issues related to ecommerce
MIS 450 MGT 301, MKT 301, MIS 360 or consent
of instructor
MKT 430 Marketing Research 3 A
study of the scope and applications of marketing research,
research designs, sampling methods, data collection
and analysis, and research report writing.
Not Applicable BUA 320, MGT 301, and MKT 301
MKT 440 Consumer Behavior 3 A study of the
factors determining consumers’ behavior patterns,
especially as affected by economics, psychology, social
psychology, and cultural anthropology and of the implications
of these factors for marketing strategies.
Not Applicable MGT 301 and MKT 301
MKT 480 Marketing Internship 3 Off-campus on-the-job employment
related to the discipline of marketing.
Not Applicable MKT 301 and junior or senior status and consent of chairperson.
MKT 490 Strategic Marketing Management 3 A study of
the problems faced by marketing executives whose
responsibility is to develop winning marketing mixes
and strategies.
Not Applicable MGT 301 and MKT 301
MKT 499 Independent Study in Marketing 3 Research and in-depth study of a particular
marketing concept or problem under the direction of a faculty member.
Not Applicable Senior classification and consent of the
chairperson
MKT 510 Marketing Communications 3 A detailed study of the various components of the promotion mix, such as advertising, sales promotion, public relations, and personal selling. Emphasis is placed on the central concept of integrated marketing communications, and on the importance of developing promotion strategies that allow marketers to reach predetermined objectives. Not Applicable Not Applicable
MKT 520 Strategic Marketing Management 3 A comprehensive study of market oriented strategic planning and its associated tools and techniques. Fundamental concepts such as environmental scanning, among others, are explored in detail. Emphasis is placed on how marketing managers use these tools to solve problems and develop winning marketing mixes and strategies. Not Applicable Not Applicable
MKT 530 Marketing Research 3 A detailed study of the various research approaches in marketing. Both qualitative and quantitative research techniques are explored. Emphasis is placed on the steps involved in the research process and on designing and implementing research projects that allow marketers to make more effective decisions. Not Applicable Not Applicable
MKT 540 Consumer Behavior 3 An in-depth study of buyer behavior in both consumer markets and business markets. The various factors that influence the behavior of consumers and buyers are explored in detail, and emphasis is placed on the importance marketing strategies and tactics. Not Applicable Not Applicable
MKT 560 Marketing of Services 3 A detailed study of the unique characteristics and challenges
associated with the marketing of services. Basic
concepts such as intangibility, inseparability, variability,
and perishability are introduced and discussed, and
emphasis is placed on the implications of these concepts
for designing effective marketing strategies for
service firms.
Not Applicable Not Applicable