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The School of Business recognizes that the growing, rapidly changing character of American business demands that individuals involved in the decision-making process of business firms and projecting future trends and practices be creative and innovative, while understanding the successes and failures of the past. This concept permeates the School's programs. The curriculum's strong liberal arts component provides students with a foundation from which to evaluate a business firm's social and moral responsibilities and their own individual responsibilities as they develop a personal philosophy of business.
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