This curriculum provides a specialization of study for students planning careers in marketing research, advertising, retailing, or sales management.
| Number |
Course Title |
Hours |
| MKT 310 |
Personal Selling |
3 |
| MGT 315 |
Retailing Management |
3 |
| MKT 320 |
Marketing Communications |
3 |
| MKT 325 |
Internet Marketing |
3 |
| MKT 352 |
Supply Chain Management |
3 |
| MKT 430 |
Marketing Research |
3 |
| MKT 440 |
Consumer Behavior |
3 |
| MKT 490 |
Strategic Marketing Management |
3 |
| TOTAL |
24 |
See the Curriculum Guide for the Marketing Specialization.